In the 20’s, Hemingway won a bet that he couldn’t write a story in 6 words. He declared “For sale: baby shoes, never worn” his finest work. Students First found a winner for its contest to describe a great teacher. I voted for this one. Also from the runners up– “All 30 students raised their hands” was among my favorites.
A direct mail solicitation that is almost done has gotten longer and longer as everyone added a little something. It is now two pages but lots of white space. I caved on my idea of a non letter format making finding an alternative to Dear Friends a must. I did, however, put my foot down and declared there will be no string of PS, PPS’s at the end, like I couldn’t figure out how to end the thing.
As my distress of too many words reached a frenzy, my daughter sent me a TED talk on the subject. Apparently, I am in good company.
|warm & fuzzy at its best|
The first call to action in the Benevon model is a “sizzling Point of Entry” to quote Benevon founder, Terry Axelrod. Ours is. So I hear. Warm & fuzzy. And fruitful. We’ve gotten spontaneous donations, gifts in kind from our wishlist, offers to do fundraisers for specific programs of interest, and much needed volunteers. Did 2 back to back in different towns today with the ED. Both pretty well attended. 2 board members attended. And brought guests! Huge breakthrough. Showed video clips of interviews I shot. Kind of raw and effective. So what’s the problem? I hate public speaking. I get nervous. The doorbells rings and I lose my place. I’ve been too busy to properly rehearse and I feel like a mess. I know it’s not as bad as I think because the feedback on the event is great. But I hate it. I’m hoping it gets better.