Where to startPosted: February 24, 2012 | |
I inherited a website I rate at Web 0.5 on Heather Mansfield’s scale of social media evolution. Doesn’t even make 1.0 infancy. Our website is essentially an electronic brochure with snail mail newletters in .pdf form you can download. The “what’s new” is a year old consisting of a list of sponsors. Finding the Donate button is a challenge. And then, it connects you to a place to create a Paypal account. Our Facebook is a profile with 200 friends and a business page, not even a nonprofit page, with 26 likes.Despite it all, we’ve gone from 0 to 5 new requests to be added to our mailing list each week. So something is working.
I did not grow up with social media and have no interest in connecting with people over what I ate for breakfast. As far as I am concerned, people in my past can stay there. However, this is different. To get up to speed, I ordered Heather’s book Social Media for Social Goodand while waiting for it to arrive, I caught her webcast. Confirmed all of my worst fears but bolstered confidence in my own assessment. What needs to be done is a long list.