It’s all about the storyPosted: February 29, 2012 | |
I got the greatest feedback from a development director of another local non-profit who attended our last point of entry event. She was impressed with how we made a lot of nothing so moving. We are a social service agency. No cute kids, no sad puppies, or revitalized urban decay. Basically nothing to show for what we do. And our offices are, well, offices. Hardly tour-worthy. The true measure of the Benevon training is to make the story overcome the obstacles and touch, move, and inspire your guests to engage with your mission.
The talking head is my new best friend. A video of a family member talking about how her dad benefits from our Friendly Visitor program, which sounds like a nice old lady delivering muffins. He gets a ride to temple every Friday night with a family we matched him with. Nice, but so what. Until you hear the back story. He almost died after accidentally leaving the car running in the garage at his home thousands of miles away. She uprooted him to a local assisted living facility. The loss of independence, loneliness, and the change in parent/child dynamics were overwhelming for the whole family. These outings have given him independence, new relationships, and kept him connected to the community. She believes he would be “further down the road in dementia” had it not been for the connectivity he now enjoys and she is relieved at his improved quality of life.
Our story is not the outcome–the ride–but the work of an exceptional staff member who figured out what could make his life meaningful again and came up with how to make it happen.